Escalating Fashion and Retail Scene Opens Doors for Job Creation

South Africa is receiving Global recognition from a fashion design perspective, with a fresh new take on garments and the words “Afro-chic fashion” flying around, designers are achieving global recognition within the Fashion industry and in doing so are finding themselves in a position to outsource work to textile workers within South Africa. Where there is a boost in trade, there will be a boost in jobs bringing together designers, retailers and manufacturers in South Africa while boosting the availability of positions within this exciting industry.

Fashion Jobs on SA Job Portals:

A search across major South African Job Portals brought up 1,068 jobs for the keyword “Fashion”. While this seems to be a growing industry, the number of jobs in comparison to other sectors is still low.

CEO of one of South Africa’s leading Jobs portals mentions that while the fashion industry is still amongst one of our smallest job categories, we are noticing a considerable increase in the number of jobs being posted for candidates. Our database currently has just shy of 3,000 active job seekers registered specifically within the Fashion industry and who are currently looking for jobs in this industry specifically. That is double the amount of candidates than there are jobs available at present.

The average salaries for the jobs available for junior positions in Fashion range from Entry/Junior level R45 000 – R11 000, for Mid the range is R12 000 – R25 000and Senior R26 000 – R45 000 and Executive Level R46 000 +. These figures indicate that the Fashion industry is in line with most salary offerings.

A Leading Fashion Recruitment specialist says that the fashion industry has seen phenomenal growth in certain sectors mainly retail as many new international brands are being launched into South Africa; this has provided an increase in job opportunities within the retail sector. We have noticed in 2012 that there has been significant increase in people looking for new careers we believe this is due to the many companies in the industry halting salary increases during the recession as the industry is now starting to recover candidates are now looking for better prospects in terms of career advancement as well better financial remuneration”.

Head of Recruitment for leading brands says that candidates always have to have a minimum requirement: Diploma or Degree in the fashion Industry. Two of the best T degree’s obtained to enter into the market are from Pretoria University called a BSC Clothing or a BA Degree from LISOF”.

Leading South African Job portal went a little deeper into identifying how candidates are searching on the web, using the search terms “Jobs in Retail” and “Jobs in Fashion”

“Jobs in Fashion”

South Africa is ranks 2nd most popular after Pakistan for this search term, followed by India and then the UK.
Receives an average of 3,600 searches for this term per month (less than 1% of global searches for the same term)
Jobs.co.za is ranked amongst the top 3, Google recommends placement targeting for advertisers for most relevant reach in South Africa, together with mobile apps such as Style Studio and other niche sites like Fashion.net.
The search term started to feature in September 2007 on Google Searches in South Africa, peaking in January 2009 & 2010.
The most searches are done from Pretoria, then Cape Town and then Johannesburg, while other cities did not feature due to insignificant search volume from those regions.

“Jobs in Retail”

The search term “Jobs in Retail” is more popular in South African than “Jobs in Fashion”
South Africa is ranks 4th most popular after Pakistan for this search term after the UK, India and Ireland.
Receives an average of 5,400 searches for this term per month (1,20% of global searches for the same term)
Started to feature in July 2007 on Google Searches in South Africa, peaking in August 2009 & 2010, and again in January 2012.
The most searches are done from Durban, followed by Cape Town, then Pretoria and Johannesburg. Other cities do not feature due to insignificant search volume from those regions.

Tips for Recruiters creating job content for the Fashion & Retail industries

For Recruiters creating and advertising job content for the Fashion and Retail industries online, the relevant keywords (based on search volume) that they should place in their advertising copy this includes titles, headings and meta data to trigger searches- to attract relevant job seekers, or when searching CV databases to find relevant candidates include: Jobs in Retail, Jobs in Fashion, jobs fashion, fashion careers.

Tips for Job Seekers

Include all relevant keywords (job in retail, job in fashion, fashion career)
When searching for jobs on the major job sites, remember to use all phrases like jobs in fashion, jobs fashion, fashion careers
Ensure that you have optimised your profile and CV for search terms that fall within the Fashion or Retail industries

Currently the textile and clothing industry employs 200 000 people, with annual sales of R20bn. Accounting for 15% of the nation’s formal employment, it is identified by the government as a key sector for economic growth. With the cultural diversity the South African nation possesses, there is no reason why the Fashion and Retail industries cannot play a bigger role in contributing towards sustainable economic growth for South Africa.

Aspects Of Fashion Industry – Choose Your Fashion Merchandising Colleges

Fashion industry attracts many young people nowadays not only because it is a rather new profession, but also it is supposed to realize person’s likes in the field of fashion. Besides, it is quite a high-paid profession today. When a young person decides to connect his or her activity with the fashion industry nothing comes to mind except one its aspect – fashion design. Probably, few people actually know that it’s a separate field of fashion industry. In fact, there is a great number of other professions and specialties in fashion including designing clothing, fashion design, fashion marketing, fashion merchandising, etc. The latter doesn’t get worthy attention, but it is very important. Due to merchandising we have fashionable clothes in the shops and stores.

How can one know whether fashion merchandising is the field for him to start work at? Look through the following traits of a potential fashion merchandiser and if at least one point coincides with your way of life, you have all chances to make the career in the field. Do you like to spend your weekend walking through flea markets for the latest retro fashions? Or maybe your friends want to borrow your fashionable shoes and your defiant accessories? If so, maybe you should take a walk down the fashion runway. Being a student in merchandising, you will get an opportunity to learn more about fabrics and textiles. You are also going to study the cultures and subcultures that shape the way people dress.

No doubt, in order to become a professional merchandiser, a great desire and talent for this specialty is not enough. If a person wants to get into this career and have success in it one needs to get the right education and training at first. A fashion merchandising college will be of great help for you. Once you study at a fashion merchandising college you will get an opportunity to learn all the ins and outs of the fashion industry because there one can get a practical experience and build a strong foundation necessary for further working in this field.

A student has the right to choose whether to obtain a two-year Associate in Art degree or a four-year Bachelor of Science degree in the field of fashion. It depends on the kind of a fashion merchandising college you are going to visit. Besides, you are also welcome to unite this education with classes or even a major or minor in a related specialty, for instance, fashion design or fashion marketing. Students in a fashion merchandising college learn how to manufacture, buy, promote, and sell fashion items, beginning from clothing and jewelry to cosmetics and furniture. They also learn about textiles (fabrics and the fibers used to make them).

One should choose his or her future merchandising college very thoroughly. Depending upon the fashion merchandising college you are going to attend a sort of the necessary courses in your degree course will greatly vary. The most preferable courses include subjects like accounting principles, business law, salesmanship, fashion sketching, merchandising math, merchandising, publicity and promotions, fashion development, trend-spotting, and the history of fashion. You are certain to like those subjects, besides, they will give you the fundamental knowledge of the fashion industry.

Studying at a fashion merchandising college is not like studying at any other educational establishment. Many core courses in fashion merchandising are hands-on and involve a great amount of project work. Professors tend to rely more on their life experiences than on textbooks. If you are going to become a student expect to take a lot of field trips and listen to many guest speakers. You may visit a fashion magazine or large clothing company. You might even swing by a fashion show or two.

Having the profession of a fashion merchandiser is very interesting. It involves much communication with other people. When a person gets the job of a fashion merchandiser he or she is going to spend all days long visiting various fashion shows, buying clothing and designs, speaking with designers, overseeing advertising and marketing campaigns necessary for successful selling of your products, and managing the stores within your business network. You are also expected to find yourself negotiating business agreements with manufacturers and suppliers. Besides, you are going to arrange your own store displays. The scope of your activity depends on the size of the business you have as well as on the level of practical work expected of you.

Beginning the fashion merchandising career you should always improve your skills and knowledge of fashion tendencies in the world, and the most important thing you will have to do is to perfect your ability of picking out the next big thing in fashion before anyone else does. This will guarantee your success. This ability carries the foundation of your new knowledge of past fashions and trends. It includes everything you will obtain by attending a fashion merchandising college, but further you should develop this trend adding your own good taste in clothing.

Summing up, it would be necessary to say that the career of a fashion merchandiser cooperates with many different fields of the fashion industry. That’s why if you are searching for a more interesting kind of activity, something that’s more than just designing clothes or visiting fashion shows, fashion merchandising may be your piece of cake. But be very attentive while choosing an appropriate fashion merchandising college, try to use your wisdom in this uneasy task, because it may define your future profession and even you life. You should do your research before entering the fashion merchandising college, and beforehand check whether the school or program you are going to attend is properly accredited.

Tips on Becoming a Fashion Stylist

Sign up for Stylist Courses
Learn more about the different stylist options available to you, as well as select a course that best brings you closer to the dream career! Attending stylist courses will help you fine tune the fashion sense, as well as develop the aptitude towards hues as well as designs. It will give you more ideas, as well as exposure on exactly what would match as well as work well together, and just how to place together great outfits for the customers. Research on the available courses and universities, as well as seek recommendations on them from any experienced fashion stylists to talk to. This comes in helpful when you re selecting that courses to sign up for.

Get Relevant Working Experience
In addition to understanding through courses, you can supplement your knowledge in fashion styling by working as an apprentice or assistant to an experienced stylist. Being a particular assistant will help you gain the necessary experience to begin a career of your own. You’ll reach discover first hand on fashion trends, and how to dress your customers to suit any kind of occasion. In addition, you’ll also get to learn the business and networking aspects of styling in the real world as you interact with your customers, and with other professional stylists. Due to the fact of the, being an assistant can be considered the best classroom training you can ever get, and you should always keep an eye open for such opportunities.

Develop up your Knowledge of Fashion
To be a great fashion stylist, you d have to perfectly versed definitely not only with present as well as future trends, but also on historical cultures. It helps if you re already passionate about fashion, but you would still need to constantly update and expand the fashion horizon. You can do so by reading fashion magazines, following fashion week, watching style tv shows, as well as reading up on historical fashion eras. It is important to be knowledgeable about history cultures as each era has its own signature designs. This knowledge would come in useful whenever you have clients requesting for styles from a specific era such as Victorian or perhaps Edwardian. When reading up on fashion, its important that you broaden the horizon to include the age groups of your clientele profile. Whenever working with the latest fashion trends, be creative and don’t be afraid to try out different styles. Customers are drawn to trend setters as well as professional stylists can notice you as well as take you in as a particular assistant!

Pick up Business as well as Marketing Skills
Always get on the lookout for opportunities to advertise your services. Most expert stylists work as freelancers, as well as would have to work hard to secure their clients. Get a business name card, advertise on local publications, publish a particular ad, but the best possible form of advertising is when your customers suggest your services to other people. A testimonial from a happy customer would be able to give you more credibility than just what you can say about your self. If you constantly work at advertising yourself, you will soon have clients seeking out your services. Once you have your first customer, your styling business would have officially started!

Build a Portfolio
All stylists should have a portfolio. This is regardless of whether you re a fashion stylist, individual stylist, hair stylist, or perhaps make up stylist. Your portfolio should contain all your ideal works, and will be your own best marketing tool to get more customers. Your portfolio would give your clients the assurance of your services, as well as might additionally help them in defining the type of style that they need. There are started on your portfolio by contacting working photographers, and perhaps other hair as well as make up artists too, to collaborate with. When you get the portfolio willing, you can think about approaching agencies to help you secure customers. Agencies will charge you a small fee, and can certainly not sign you up right away. However, at times they might offer you useful advice on just how to improve the portfolio or perhaps suggest who you can work with. Keep in mind it is difficult work to get an impressive portfolio, however keep working at it, and you will eventually get there.

How to Become a Fashion Stylist

You may have always wanted to become a fashion stylist, or maybe just recently you decided that being a fashion stylist was the right job for you. Whether it has been a long-time dream or a dream that sprang from something new that you’ve just learned about yourself, you need to start thinking about how to make your dreams become a reality. There are a few things that you need to do to become a successful fashion stylist.

In order to become a stylist, you need to stay focused and positive. This profession is something that you really want to do for the long-term. This is a commitment that you will make and people will rely on you to do your best. You may come across some very hard to please clients, or you may doubt yourself. These are the times that you need to focus on your abilities and to feel proud of your accomplishments.

Remember to build your knowledge through classes and staying up-to-date with the latest fashion trends. Professional classes can give you the tools you need to move forward. Becoming a fashion stylist involves lifelong learning. You cannot just take a few classes and then never learn anything new again. The fashion world is always evolving and changing. You should be on top of these changes and understand them to apply them in your business.

Practice your newly gained knowledge on all of your loved ones. You will need all the experience you can get at first. Once you have proven your skills with your friends and family members, you can use this personal experience to advertise for your business. Take before and after photos, give free sessions out to possible new clients, and take on anyone that may present a challenge to you in order for you to gain more experience.

Start gaining experience by working for someone else or interning. It is hard to start out on your own at first. In the beginning, you can learn a lot from someone who has been in the business for a while. You can learn what it takes in a very competitive industry and find out what you will need to run your own business. You will get to know a variety of people and clients whosoever are very beneficial to your career later on.

In order to get more clients, you need to know how to network properly make friends with everyone. This includes people who may not seem like they would be very beneficial to your career purposes. Advertise and talk about your skills on social networking websites. Befriend other stylists online and at your job. You never know when an opportunity may arise that could propel you further into your career than you’ve ever imagined.

Build relationships with your clients and earn their trust in you and your abilities. Your clients may demand a lot from you personally. Have patience and earn their trust in your abilities. Listen to them and teach them some of what you know. If you are open to them, they will be open to you.

Never give up on your dreams to become a great fashion stylist. You must stay driven during the journey to becoming a great fashion stylist. You are the only person that will be able to make your dreams come true. Do not be swayed by any negativity. Put your best face forward and keep trying and learning. You will be a success if you learn as you go and never give up on your dreams.

Fashion Stylists And Personal Stylists – What’s The Difference?

Despite the fact that fashion stylists and personal stylists both work with clothing and visual appearance, there is quite a big difference in their job descriptions. The terms ‘personal stylist’ and ‘fashion stylist’ are sometimes used interchangeably and this has created some confusion surrounding the roles of these people in the fashion world which is why we feel it necessary to attempt to differentiate between the two.

For starters, fashion stylists and personal stylists, or ‘image consultants’ as they are often called, operate in different spheres. The former normally works in the fashion industry proper, frequently styling photographic shoots for fashion spreads that will later appear in glossy magazines, whilst the latter work privately on a personal level with clients. Fashion stylists also work with clothing designers, helping to create a particular ‘look’ for their runway shows and advertising brochures and may even work in the film industry in collaboration with the wardrobe department to ‘style’ the costumes the various actors will wear.

An offshoot of the conventional type of fashion stylist is the celebrity stylist. These people mostly work with celebrities specifically, often determining what they will wear on the red carpets of awards ceremonies and movie premieres, for instance. They sometimes act like image consultants, giving their celebrity clients personal advice as to what they should wear on an everyday basis but the primary role of the celebrity stylist is to style celebs for formal public appearances.

Some celebrity consultants have become well-known in their own right due to the high-profile work they do which is unusual for stylists in general as is this very much a behind-the-scenes sort of job, despite its glamorous connotations. Rachel Zoe is one such example, and she is often watched by the style media as much for her own style choices as for her styling of celebrity clients.

Image consultants, on the other hand, work primarily on a personal level with people wanting to improve their personal appearance and how they are visually perceived by others. It is common for image consultants to use clothing accessories, hairstyle, and make-up to help their clients to look better. Some image consultants even go so far as to include posture, speech and body language as part of visual appearance, working on the premise that anything that relates to visual appearance has an influence on it.

As can be seen from the above, fashion stylists and image consultants both work with clothing and appearance but this is where the similarity ends as the roles they fulfil on a daily basis are somewhat different.